These days when you're looking to improve or overhaul your web page, factoring in how it will look to mobile device users may be a factor to consider.
Mobile devices include smart phones and all manner of tablets.
Mobile device usage on your website
According to w3Schools, the dominant information website for web developers, mobile usage still accounts for less than 2% of overall web traffic, however in North America and web savvy cities, these numbers tend to be much higher.
Check out your Google analytics or web traffic statistics to determine what percentage of your audience is on a mobile device when they land on your site.
More importantly though, how are your mobile visitors behaving once they get to your website? DO you have a high bounce rate from mobile device users? Are their page views dramatically less than those on laptop or desktop devices?
If your mobile device audience is clearly turned off by your existing website design, and they're a large percentage of your website visitors, you may want to consider a mobile web design.
That being said, you have 3 different options, with three different prices to address the needs of mobile device users on your website.
Here are 3 different options of mobile web design:
A mobile friendly website: This essentially means your website isn't offensive or broken to the mobile user. It's essentially ensuring your website is scalable and simply displays as a smaller version of itself on mobile devices such as android, iPhone, iPad etc.
Addition of a mobile plugin: A great and cost-effective option for WordPress websites is a plugin that, when configured correctly, can display a mobile specific version of the website to your visitors.
Essentially appearing as a large menu to start, this provides a quick and easy way for your visitors to get to where they want to go on your website. A mobile web design plugin can be installed in a medium-sized WordPress website in roughly 10 hours. So, the cost will vary depending on your mobile design provider's rates.
Creation of a specifically mobile web design: For businesses with a large stake in the market of mobile users, an option for mobile web design is to create a whole new design that is geared specifically to the needs of the mobile user. All non-essential content and navigation is stripped down, providing only the required navigation and content for the mobile user.
About as expensive as a standard web design, a specifically mobile web design takes into consideration the reduced screen size, and hurried nature of mobile users.
Often, screens will be basically empty except for a link to call, get directions with Google maps or place their order online/sign up.
The mobile web design user experience
Converting casual browsers to sales is typically easier for the retail business and mobile device user, as often the mobile device user is en route to purchase the product or service and needs simply to identify what location is the closest and most appropriate for fulfilling the user's needs.
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